Research and Planning: Digipack - Print Research

This is an album cover for Birdy's self titled album. The shot is a simple long shot of the artist, Birdy. Her star image is very relaxed she is seem as a genuine artist who is about the music not the fame and money, the simplicity of the shot, typeface and mise en scene reinforce this, she is not flaunting anything or trying to look like something she isn't. She is an alternative artist and I think her album cover matches this genre. The mise en scene is vintage and old looking which fits in with the alternative scene. The cover doesn't display any information other then her logo/name. This cover is definitely redundant, I can tell this from the way everything is related, her clothes are quite quirky and her posture makes her look innocent. The surroundings as I mentioned earlier look old and shabby and these things all tie into the indie genre which is what the music is.

This is the digipack for Paramore's first album. The shot of the sofa outside is dark, mysterious and alternative and this is relates to their music which is alternative pop/punk/rock. The back panel has a shot of the band, here it shows their attitude and star image as a young teenage band who just care about making music and looking like 'rock stars'. Again this back panel uses dark lighting which highlights that the genre is rock. On the front cover we can only see their logo and the name of the album and on the back we see the names of the songs and a bar code. I think the target audience for this album is young teenagers who are into the rock and roll scene and go to lots of gigs. It is definitely a redundant digipack the lighting, the shots and the fonts used all connect together to present us with the genre. 

This is inside the digipack it is using the dominant colour from the front cover the turquoise stands out however is a little plain because there is no imagery and it is simple it doesn't really tie in with the genre and the front cover. It does however display all the information on the record label and the thanks from the band in a clear and concise way which is nice. The actual CD its self is white which I find strange as white is seen as a pure colour and this is challenging the bands image of a rock and roll band who are edgy and rebellious. 

This is a digipack for a classical/folk street band. The front cover is just a picture of their instruments but I think this shows their star image also, it connotes the fact that they are all about their instruments and nothing else, it's all about the music and not them as people. This is very much how most artists are in this genre unlike pop artists who are used to advertise their music with their appearance. The font used on the cover is simple and colours used are bright giving a sense that the music is cheerful and relaxing. The back panel again doesn't directly show the artists it just shows their shadows but they are not without their instruments. The font on the back in simple and easy to read and displays all the information we need to know about the album. As this is a independently produced album it has no barcode, itunes link, etc.

This is the inside of the album we see the first image of the band and as you can see it is a distant shot, the editing of the photo makes it look old and rough looking which matches their style of genre. This digipack is definitely redundant because it is extremely easy to predict the genre and style of music. The design on the CD also ties in with the simple style I like the graphics used.

This is the inside of the digipack sleeve. We see another picture of the band but closer up, you really have to look hard to see what the band actually look like, they are very distant. I think it would have been nice if more of the information was displayed on the inside instead of the back panel.