This song has a definite change in tempo between the verses and chorus's. The verses are slow and the chorus is fast and very up beat, the video represents this well. The shots for the verses are longer then the shots in the chorus. When the front man starts singing there is a change of location to a party scene which links to the lyrics. Synaesthesia is represented well in the chorus when the beat becomes faster the shots becomes very fast and there are lots of lasers and bright lights which is how I see the music. Andrew Goodwin suggests that seeing the sound is a key aspect of a music video. This is definitely present in this video when the beats get faster so does the editing.
The lyrics talk about liking techno music, there are two locations. One where the band are playing in what looks like a factory space and another where the front man is at a party. He looks uncomfortable while everyone else is partying and having a good time. This relates to the lyrics, "She said I should come over
Though the music's not my type". So we know he's gone to his friends party and is not feeling comfortable because the music and setting is not his type.
Goodwin's theory also talks about star image.The band are represented as the star image as for over half the video it is them performing however it does not tell you anything about the band e.g how they became a band or how they got famous. We know from the video which member of the band is the front man and this is down to his star image being represented in the video. He is the only member seen on a different location and most shots are of him and there are also lots of close ups of him making him seem like the important star in the band.
There is a huge variety of shots and in the party location the camera is always moving and the lighting and costumes really make it look like a real party. The way they capture the essence of the song is all in the editing the fast and slow editing that match the song make the video great.
Using Andrew Goodwin's theory I have come to the conclusion that this video is Amplifying because the meaning of the song is added to through the visuals although on the other hand people may think that is is slightly illustrative but it doesn't follow the lyrics word for word so that is why my choice is Amplifying.
The band in the main location performing and showing their star image.
One of the shots of the party location in the chorus when the cuts are really fast.
Shot of the front man looking awkward at the party location.
This is mainly good, but you need to mention Goodwin by name where you can - for instance, n you could note that Goodwin suggests that visuals in music videos respond to the pace of the music. Also - there are a couple of typos, check for these. Finally, I think you need to rework the bit on star image - discuss with me.
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