Mumford and sons are a folk band and the music video defiantly represents this. In the chorus we often see a similar shot: the band being hit with flying leaves and walking into a wind. In between the gaps of verses and chorus's the video has been edited with a fade to black shot, to define the difference in each part of the song. In the verses we see lots of different shots in different locations, some of the whole band and some close ups of individuals. The cuts between shots are all on the beat, due to the genre being folk synaesthesia is present because the way the shots have been edited and filmed fits in with the music and genre. When I think of folk music I think of acoustic guitars and fields, things which are present in this video. Lots of outside locations are used.
From Andrew Goodwins theory I have decided that this video is disjunctive. The song is, like most songs, about love and a girl. We do not see any girls present in the video all the shots are of the band. The video follows the bands growing success and at the end of the video we see them on a journey to a festival and eventually perform to fans. This has no relation to the lyrics. However the shots of the band being blown by leaves however does relate to the name of the song 'Winter Winds', it also has been edited to look cold and like winter. This is the only relation I can find.
The star image obviously in the video is the band. Most of the shots are of them together or individually. The video follows their journey as a band which is interesting to the viewer and gets them interested in the stars story.
Guitar and field here a present which helps relate to genre.
The band on location giving out their star image.
The wind which relates to the name of the song.
The band performing again enhancing the star image of the video.
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