Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Stu Collins - She Don't Know is a song which fits under the indie rock genre. The music isn't mainstream this effected mine and my partners decisions on things as we couldn't make our video look like it was too mainstream. Before we decided what we wanted to do we looked at other media texts to see what other artists music videos were like from our genre.


We took inspiration from these other artists 3 music videos. We tried to go for the same vibe that they had and all three videos influenced our final outcome in some way shown bellow.

In the Ed Sheeran video he is filmed playing the guitar while riding a boat along a canal. We really liked this image and the way it was quite rough and not a polished performance. We also liked the way he is playing a guitar along a canal, which isn't something that you see everyday, or in a lot of music videos.

From the City and Colour music video we really liked the rural imagery and the creative vibe of him performing outside. So we mimicked this in our video with shots of trees and close ups of the sun etc. We found in our research that our target audience are quite creative people and like the creative shots of nature so that was one of our goals.

 From the Viva Brother Video we liked the urban edge they used to go along with the rock music. We decided to try and use this in our video to make sure it didn't loose its tie to the rock genre. We didn't want all the shots to be too much of the countryside that why we did some on location in a town and chose an actor that looked a bit edgy.

On the other hand, there were some texts in the indie rock genre that we did not want to replicate. This video to Vampire Weekends song Oxford Comma is a good example of what we didn't want to do. Their video is very polished and only consists of one location with extremely long shots.We wanted something rough and something that looked home made with not too much thought behind it unlike Vampire Weekends video.



I don't feel my video is much different from real media texts if you take a look at this professional Arctic Monkeys video it is rough and edgy and in the indie rock genre and personally I don't feel that it looks any better in quality. We used HD cameras to film so had lots to play around with on them such as a great zoom.

In our music video we tried to be different and make it look very home made as our target audience like to be unique and individual we thought this would work. They also like to feel they belong to a select group of people. One thing we did to our video was put a vignette around the edges, we did this to try and make our video a little different, however some of our audience didn't understand why we did this and didn't like it. Some however did like it but it wasn't a huge hit with the target group. 

STEVE NEALE - Audiences take pleasure from genre because of 'instances of repetition and difference'

This quote from Steve Neale is very true of my target audience. Teenagers and people in their early twenties are constantly on the look out for what is cool and on trend. They like to be part of a group (genre) and check up on it regularly just to make sure they know all the latest and this is something they enjoy. They will always look on Youtube and notice what things are the same and what is happening differently in certain genres and they will then apply this to their lives. For example, Beats headphones appeared in a number of mainstream pop videos and now they are very fashionable and it is seen cool to be wearing a pair. So they are taking pleasure from their genre by feeling part of a group because they own something that associates them with it.