Friday, 27 January 2012
Thursday, 12 January 2012
Audience Theory
The intended effect of my coursework on my audience is to make them laugh and feel like they've not wasted their time after watching my music video. To create this effect I plan to have a fast moving video with lots of locations and humour to make sure the audience don't get bored. Not every teenager is going to want to be listening to the music we've chosen so me and my partner need to make sure that we tailor the video to the type of people that are going to watch it. They need to feel that we have done the music justice and got the message of the song through to the audience and anyone else who may view the video.
There is a media theorist called McQuail who believes that people consume certain media texts to fulfil their particular needs in life. I think that my audience will consume the text for their personal identity. They will use my video to find out about themselves and other teenagers and also see their own experiences in life reflected in my video for example teenage romances.
In recent years media has taken a new turn creating media 2.0 where the audience can now respond and contribute to the media in a new way online. A theorist called Flew said that the internet allows media to be networked and compared with other media, meaning that the audience can contribute with content as well as consume it, for example mash up of songs and fan made music videos. Youtube is the main way videos are watched and passed around the world. To make a Youtube video a big hit and go viral you need to make something funny or something that people haven't seen before so it amazes them and makes them want to share it with others.
Here are 2 videos I have shared with my friends: http://www.youtube.com/watch?v=4Pcdg9m7Dao&list=LLd5PLWIzgsvvZBUAOUp8xuw&index=4&feature=plpp_video
http://www.youtube.com/watch?v=1tcR19y7GPM&feature=plcp&context=C3ff94e7UDOEgsToPDskI8wmqKQPShrj_9ly3P0w33
To make this happen to my video it would have to contain humour and display really good editing skills that will make people think it is worth sharing.
Another theorist Morley states that people who read your media text will read them in different ways taking a preferred, negotiated or oppositional reading. Hopefully my audience will take a preferred reading to my music video. It is aimed at teenagers and young people and contains them too so they are seeing people their age do things that they themselves would do. In our focus group they said the videos we showed them were good and that they would watch them so this hopefully means they will do the same with ours. However some of the audience may take an oppositional reading and disagree with the message that teenagers drink, smoke and sometimes get up to no good so they may reject these messages.
According to the theorist Ang, audiencehood is becoming more fragmented this is down to new technology which makes all sorts of media accessible to all sorts of people. We can watch anything we fancy at any given time if we so wish. Me and my partner aren't making our video for a very small niche market we are trying to aim for a wider audience which is a bit more mainstream in the way that people who don't even listen to the music will want to watch the video.
There is a media theorist called McQuail who believes that people consume certain media texts to fulfil their particular needs in life. I think that my audience will consume the text for their personal identity. They will use my video to find out about themselves and other teenagers and also see their own experiences in life reflected in my video for example teenage romances.
In recent years media has taken a new turn creating media 2.0 where the audience can now respond and contribute to the media in a new way online. A theorist called Flew said that the internet allows media to be networked and compared with other media, meaning that the audience can contribute with content as well as consume it, for example mash up of songs and fan made music videos. Youtube is the main way videos are watched and passed around the world. To make a Youtube video a big hit and go viral you need to make something funny or something that people haven't seen before so it amazes them and makes them want to share it with others.
Here are 2 videos I have shared with my friends: http://www.youtube.com/watch?v=4Pcdg9m7Dao&list=LLd5PLWIzgsvvZBUAOUp8xuw&index=4&feature=plpp_video
http://www.youtube.com/watch?v=1tcR19y7GPM&feature=plcp&context=C3ff94e7UDOEgsToPDskI8wmqKQPShrj_9ly3P0w33
To make this happen to my video it would have to contain humour and display really good editing skills that will make people think it is worth sharing.
Another theorist Morley states that people who read your media text will read them in different ways taking a preferred, negotiated or oppositional reading. Hopefully my audience will take a preferred reading to my music video. It is aimed at teenagers and young people and contains them too so they are seeing people their age do things that they themselves would do. In our focus group they said the videos we showed them were good and that they would watch them so this hopefully means they will do the same with ours. However some of the audience may take an oppositional reading and disagree with the message that teenagers drink, smoke and sometimes get up to no good so they may reject these messages.
According to the theorist Ang, audiencehood is becoming more fragmented this is down to new technology which makes all sorts of media accessible to all sorts of people. We can watch anything we fancy at any given time if we so wish. Me and my partner aren't making our video for a very small niche market we are trying to aim for a wider audience which is a bit more mainstream in the way that people who don't even listen to the music will want to watch the video.
Thursday, 5 January 2012
Research and Planning: Skills Development
I feel my strongest skill is creativity, I am able to use the world around me to influence new ideas and the way I see things. If there is a problem with one idea be it a location for example I can easily use my creative mind to think of a new way of getting the same effect. Even when I have a final idea I will still try to use other things to influence the idea and improve on it.
This skill will have a big effect on the video Jack and I are making because I am constantly thinking up new ideas and concepts we can use.
My weakest area I feel is using conventions from real media texts. I find it hard to draw out the raw meaning of the text sometimes meaning I don't fully understand what is being talked about. To improve on this I could do extra reading around the subject and also ask my teacher to help me make sense of the things I don't fully understand.
This skill will have a big effect on the video Jack and I are making because I am constantly thinking up new ideas and concepts we can use.
My weakest area I feel is using conventions from real media texts. I find it hard to draw out the raw meaning of the text sometimes meaning I don't fully understand what is being talked about. To improve on this I could do extra reading around the subject and also ask my teacher to help me make sense of the things I don't fully understand.
Wednesday, 4 January 2012
Research and Planning: Shot List
Story- stu always thinking about a girl (I get this funny feeling) love, memory flashbacks of the girl being distant, using long shots and getting closer using mid shots and close ups towards the end.
-Muffled music
-Fade in shot of boom-box in woods
-music starts with stock motion of boom-box
-cut to stu singing/playing guitar in cripple-gate on bench (chorus)
-leaves guitar on bench and walks away singing (I get this funny feeling)
-match on action shot, following dolly (trolly) in park
-cut to close up of running water at wier (when I look back)
-cut to stu playing guitar on rock by wier (I know that I can live)
-360 rotation shot around stu
-zooms to close up until (when my feet touched the ground)
-fade to long shot of female performer walking through field
-cuts to female performer sat on the same bench stu sat on (left guitar?)
-cut to stu singing in the tree (I get this funny feeling)
-cut to fast motion shot of stu playing guitar on bench with people walking past (I get this funny feeling)
-cut to long shot of girl walking down the beach barefoot (when my time comes around)
-cut back to stu walking down path with dolly
-cut to female on the bench
-cut to stu turning back to look
-eyeline match of the empty bench
-extreme close up of stu upset
Splare filling shots if need
To cover her up ! maybe get dark and have Erie lighting to suggest her light went out. Go pitch black then have a fag lite for stu to light up frame? / or zoom from black hole in middle of guitar.
When Stu's playing the guitar put girl stationary in crowd as they walk back and forth.
When stu plays guitar and crowd walk past do a still shot where they face different ways with those burnt papers with his name on or she don't know on/ or add paper to falling leaves shot.
Girls hand out of canoe leaving ripples in the water and leaves floating past to link in under tree. Stu playing guitar in canoe.
Don't forget all ages and dogs in park : Couple in crowd carry canoe.
-Muffled music
-Fade in shot of boom-box in woods
-music starts with stock motion of boom-box
-cut to stu singing/playing guitar in cripple-gate on bench (chorus)
-leaves guitar on bench and walks away singing (I get this funny feeling)
-match on action shot, following dolly (trolly) in park
-cut to close up of running water at wier (when I look back)
-cut to stu playing guitar on rock by wier (I know that I can live)
-360 rotation shot around stu
-zooms to close up until (when my feet touched the ground)
-fade to long shot of female performer walking through field
-cuts to female performer sat on the same bench stu sat on (left guitar?)
-cut to stu singing in the tree (I get this funny feeling)
-cut to fast motion shot of stu playing guitar on bench with people walking past (I get this funny feeling)
-cut to long shot of girl walking down the beach barefoot (when my time comes around)
-cut back to stu walking down path with dolly
-cut to female on the bench
-cut to stu turning back to look
-eyeline match of the empty bench
-extreme close up of stu upset
Splare filling shots if need
To cover her up ! maybe get dark and have Erie lighting to suggest her light went out. Go pitch black then have a fag lite for stu to light up frame? / or zoom from black hole in middle of guitar.
When Stu's playing the guitar put girl stationary in crowd as they walk back and forth.
When stu plays guitar and crowd walk past do a still shot where they face different ways with those burnt papers with his name on or she don't know on/ or add paper to falling leaves shot.
Girls hand out of canoe leaving ripples in the water and leaves floating past to link in under tree. Stu playing guitar in canoe.
Don't forget all ages and dogs in park : Couple in crowd carry canoe.
Research and Planning: Extra Prop Needed
In one of our discussions together Jack and I have decided that we want to use a boombox as a prop. I have found one on google images that will look perfect for what we want to do with it.
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